Another dispatch for Vanity Fair, this one on how to tally Avatar’s budget…
In Hollywood, the saying goes, the really creative folks are the accountants. Certainly the number-crunchers at 20th Century Fox, the studio distributing James Cameron’s costly and complex epic Avatar, will be kept busy over the coming months as box office grosses pour in and profit participators line up for their share. As ticket sales are tallied, and investors are repaid, the question will be, Was Avatar worth it?
Determining the final cost of this film is a trick in itself. Wildly different reports have been published, ranging from $230 million (The New Yorker) to nearly $500 million (The New York Times). Avatar’s official budget lies somewhere in between, probably closest to the figure the Los Angeles Times’s John Horn and Claudia Eller cited earlier this month—$280 million for the production, plus marketing costs. “It is the most expensive film we’ve made, but now, having the luxury of hindsight, it is money well spent, so I’m not concerned about it,” James Gianopulos, co-chairman and C.E.O. of Fox Filmed Entertainment, told CNN in early December.